Scaling a brand isn't always a straight line. Every business hits roadblocks, whether it’s plateauing ad accounts, disjointed funnels, or creative that’s lost its edge.
We're not here to just deliver reports; we focus on breaking through the specific obstacles holding your team back. We’re here to align with your vision and build the systems that turn your goals into your new baseline.
Goal: Decrease Ad Campaign CPA
The Roadblock: The brand was unable to maintain a profitable Cost Per Acquisition (CPA) while attempting to scale. The existing marketing funnel was inconsistent, making it impossible to forecast growth or increase spend without eroding margins. They needed a complete structural rebuild to find reliable lead sources and predictable sales.
The Breakthrough: We completely restructured the digital ad accounts to implement a "testing vs. scaling" framework. This allowed for continuous creative testing and audience discovery without disrupting the primary sales inflow. By rebuilding the funnel to prioritize high-intent traffic and optimizing the path to purchase, we established a reliable baseline CPA that remained stable even as volume increased.
The Result: Within the first three months, we successfully scaled ad spend by over 500% while keeping the average cost per purchase well below the target threshold. This surge in brand awareness drove a massive increase in sales across both the direct Shopify store and third-party marketplace listings, transforming the brand’s trajectory.
Goal: New Product Launch
The Roadblock: Launching a brand-new, complex product line at a high price point. Because the product was an industry first, cold traffic lacked the education needed to commit to a high-ticket purchase immediately.
The Breakthrough: We shifted the strategy from "selling" to "educating." We designed a multi-step funnel that introduced lower-barrier, single-item products to get the brand in the customer's hands. This was supported by automated email education flows and a website overhaul focused on simplifying technical complexities.
The Result: Successfully lowered the initial customer acquisition cost (CAC) while building a robust retargeting loop that converted single-item buyers into high-ticket bundle purchasers, steadily increasing long-term LTV.
Goal: Custom Email Revamp
The Roadblock: The brand was missing a cohesive backend strategy to nurture leads and retain customers. Their email communication was generic, failing to reflect the unique identity of their products or the premium nature of the brand, which led to missed revenue from abandoned carts and a lack of post-purchase engagement.
The Breakthrough: We built a fully customized lifecycle ecosystem in Klaviyo. Instead of a one-size-fits-all approach, we developed unique backstories and educational flows for every individual bracelet in the collection. This personalized journey included automated Welcome Series, Abandoned Cart recovery, and Post-Purchase flows that focused on storytelling, review collection, and brand education.
The Result: By creating a more intimate and premium customer journey, we significantly increased the site’s overall conversion rate and recovered a substantial percentage of lost revenue. The automated system ensured no lead was left behind, turning the email channel into a consistent, high-margin revenue driver.
Goal: Creative Direction
The Roadblock: The brand was undergoing a total rebrand and needed direction that matched its new premium positioning. They needed a complete library of high-end content that didn't just look good, but functioned across a new website, fresh social channels, and high-performance ad accounts.
The Breakthrough: We led a comprehensive creative overhaul, collaborating with a professional production team to storyboard content specifically for the website, social channels, and paid ads. Rather than a "one-size-fits-all" approach, we used ad account data and current industry trends to dictate the creative direction, ensuring every shot was engineered for conversion.
The Result: A seamless visual launch of the rebrand that resonated immediately with the target audience. The unified aesthetic across the entire customer journey led to a significant lift in site engagement and conversion rates, providing a stable foundation to scale ad spend profitably.
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